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A completely new type of shopping experience comes to Norfolk

Tuesday 9th May 2017

The Zoological Society of East Anglia has opened a brand new shop just outside of Banham Zoo that is completely different and the first of its kind in the UK. ‘Colour me Wild’ not only offers adult and child clothing and babywear featuring everyone’s favourite wild animals, but also two brand new ranges, unlike any other.

Working in partnership with Dutch company, WildTex, this exciting new concept brings something completely different to the normal high street offering.  Where clothing and accessories can, quite literally, come to life!

 

 

Colour Change Magic

It’s magic! Seriously, it’s the magic of technology which harnesses the power of UV revealing hidden colours when exposed to sunlight. From T-Shirts, hoodies and shoulder and gym bags to accessories sunglasses and nail polish. Yes, even the nail polish changes colour when outside. Every time the sunshine touches your piece of magic, it takes on a new lease of life as the colours change into something different.  A simple black and white image can become a stunning work of art, by just stepping outside.  So, every item can have two different looks!

It comes to life

Not only does the magic of our colour change clothing amaze you but the animated range literally comes to life. Using the free-to-download app, Animated AR, the images on the clothing literally come to life in front of you.  A t-shirt can go from being a simple image to a singing mob of meerkats or a happily swimming dolphin.  What’s more, using the app, wearers can scan the design and watch the design come to life while you are wearing it. You can record yourself or make a picture and share it on social media directly via the app!

Martin Dupée, Director of Operations for Banham Zoo, said “We are so pleased to be able to bring these ranges to the zoo. We held a limited range of the Colour Change Magic in our gift shop late last year which proved extremely popular so this year we have opened a shop dedicated to these exciting products and expanding the range further. What’s even better is that, along with purchases in our gift shop within the zoo, every penny our guests spend in the shop goes directly to the important conservation work we do at Banham Zoo and Africa Alive!, and to support wildlife conservation around the World.”

Colour me Wild is open from 9:00am – 5:00pm Thursday to Monday every week during term-time and 7 days a week during the school holidays. Longer opening hours apply throughout the main summer holidays.  As it’s outside the zoo, entry is not required to visit the shop however why not make a day of it and see some of these amazing animals in reality as well as the augmented ones!

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