Date of Publishing: 16/07/2018
ZSEA does not sell, trade or rent your personal information to others. Whenever you provide personal information we will treat that information in accordance with current Data Protection legislation.
If ZSEA holds details about you on our database, it is in order to process your enquiry or transaction and, where requested, so that you can be kept up to date with relevant details about the parks and our wildlife conservation activities.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We want you to be the first to know about news, offers, events and the conservation work of ZSEA. If you haven’t already signed up to receive these please click here. You can unsubscribe by writing to us at email@example.com
Please note, if you don’t choose to receive this information, we will be unable to keep you informed of new services, products, events or special offers that may interest you and our ability to inform you of any updates to services or products we offer may be affected.
We may collect, use and store different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, title, date of birth and gender.
Contact Data includes billing address, email address and telephone numbers.
Financial Data includes bank or other payment details.
Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. We also collect Aggregated Data such as statistical or demographic data regarding our website users, social media contacts and those who use our WiFi and we may access and use such data for any purpose.
Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, it may calculate the percentage of users accessing a specific website feature. We will not share your information to third parties except where it's part of providing a service to you - for example; email communications (if opted in), order processing, and conducting customer research to understand your preferences so that we may tailor our products, services and marketing for you. In broad terms, we use your data for the following purposes:
- to provide products and information linked with your purchases and products you have expressed an interest in.
- to enable us to administer any competitions or offers/promotions which you have entered.
- for record keeping purposes.
- to verify your identity.
- to carry out market research to improve the products and services we offer.
- to create a profile for you so that we can understand and respect your preferences.
- to personalise any communications that we send you.
- to personalise any marketing communications that you consented to receive from us.
When you sign up with us for an online account, register to receive marketing communications from us, enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we collect and store personal information that you provide to us and use it to personalise and improve your experience on, provide products and services you request from us, provide personalised marketing and carry out market research. When you register for an annual, 2 year or winter pass providing us with contact information and personal details relevant to the category of pass we also take and hold, as a condition of the pass, a photograph whether electronically or printed on the pass to prevent fraudulent use. When you interact with our website, social media and free guest Wi-Fi, we collect the following information about you:
- how you have reached the relevant platform.
- your browser type, versions and plug-ins, and your operating system.
- your journey through our platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information.
- information collected in any forms you complete.
We also infer your town, county and country of location from the IP address you have used to access our platform. This is primarily to help us better understand how our guests use these platforms to enable us to create better content and more relevant communications.
We use advertising to show our banner advertisements on various websites as well as advertisements on search engine results pages. This drives traffic to our website, but also enables us to show specific advertisements to users who have visited our website. You can manage your preferences of advertisement personalisation through Google services, and customise your profile using the Ads Preference Centre. Additionally, information about advert preferences on Facebook can be found here.
In order to provide our products and services to you or to fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations and mailing houses. Any third parties who are provided with personal data in order to carry out such processing activities are under a contractual obligation to process such data in accordance with standards that are at least equivalent to our own data protection policies and procedures, imposing confidentiality obligations and requiring appropriate security measures.
We do not transfer data outside of the European Economic Area.
“Cookies” are small pieces of information stored by your web browser to your computer, which enables the server to collect information about how you navigate the ZSEA, Banham Zoo & Africa Alive! websites.
You can find out more about the way cookies work here. (https://ico.org.uk/for-the-public/online/cookies/)
Cookies are only used on this site to hold data from one page to another. They are not used to store personal information. Most browsers allow you to turn off the cookie function. If you want to know how to do this, please look at the help menu on your browser.
Cookies are small text files that can be used by websites to make a user's experience more efficient.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.
This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
You can at any time change or withdraw your consent from the Cookie Declaration on our website.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Purpose/Activity||Type of data||Lawful basis for processing including basis of legitimate interest|
|To register you as a new customer||(a) Identity (b) Contact||Performance of a contract with you|
|To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us||(a) Identity (b) Contact (c) Financial (d) Transaction||(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)|
|To administer and protect our business||(a) Identity (b) Contact||(a) Necessary for our legitimate interests (for running our business, provision of administration services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation|
|To enable you to partake in a prize draw, competition or complete a survey||(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications||(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)|
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical||Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)|
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences||(a) Technical (b) Usage||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
|To make suggestions and recommendations to you about goods or services that may be of interest to you||(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications||Necessary for our legitimate interests (to develop our products/services and grow our business)|
We take the security of your personal information seriously. When you submit your credit or debit card details to us, we use a secure payment gateway with encryption technology to guard your information. In addition, we have security procedures in place to protect our paper-based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so and have procedures for what to do in the unlikely event of a data security breach.
We will access the information recorded through the use of your registration to help us improve our service to you and to make our communications more relevant.
If you selected such preferences we will use your information to send you offers and news about ZSEA, Banham Zoo and Africa Alive! Your information will not be passed to any third parties. We may contact you by post, email or telephone.
We use CCTV for the purposes of crime prevention as well as staff and guest safety. All images are controlled by the data controller solely for these purposes. For further information, contact the data controller.
You have a right to access the personal data that is held about you. To obtain a copy of the personal information ZSEA holds about you, please write to us at the following address: Martin Dupée, Director of Operations, Zoological Society of East Anglia, The Grove, Kenninghall Road, Banham, Norfolk, NR16 2HE. Any such request will also necessitate proof of identity being provided.
You may correct or update your personal information at any time by emailing us at firstname.lastname@example.org. Please include your name, address, date of birth and email address. This helps us to ensure that we accept amendments from the correct person.
You may also request for your personal information to be removed from our database at any time. Details will only remain to be held if relevant to fulfil a product purchased or service provided.
We will securely retain your information for as long as is reasonably necessary and in accordance with applicable law. If you wish to submit a request that your data be deleted, please write to us at the above address.
If you have subscribed to receive marketing communications, you can unsubscribe at any time.
We only keep your personal data for legitimate, explicit and specific purposes to enable us to fulfil our contract with you, to provide services, where required by law or, to protect legal rights.